INSIGHTS
Better revenue decisions start with better questions.
Practical guides to game monetization, in-app purchase pricing and live ops. Use them to clarify the decision before committing to the build.
Want to see the approach in action? Explore a battle-pass decision
The Big Reasons Players Abandon Your F2P Game
Why do people abandon games? In this article, I’ll go over the most common reasons players stop playing F2P mobile games.
Mobile F2P Gaming Trends of 2019
Here are our mobile F2P gaming predictions for 2019. We believe these trends will emerge over the coming months as the industry evolves.
Why Copying Hit Games Usually Fails and What to Do Instead
In this article, I explain why copying other games is a poor practice and what you should do instead to produce a successful game.
How to Measure F2P Game Retention
Before you can boost your retention, you have to know how to measure it. In this article, I’ll explain a few ways you can measure retention in F2P games.