The 4 Pillars of Game Biz Success with Gordon Bellamy

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Gordon P. Bellamy is an American video game executive. He has over 19 years of experience and leadership in the interactive entertainment industry. Gordon was the Executive Director of the International Game Developers Association from August 2010 until July 2012.

Gordon has spent the past nineteen years producing and marketing interactive content, and developing strategic business partnerships with video game publishers, social media developers and technology partners.

As an executive consultant for MTV, Bellamy provided creative guidance on the content, direction and strategic marketing partnerships for the annual Spike TV Video Game Awards show and the highly rated weekly program GameTrailers TV with Geoff Keighley, also on Spike TV. Previously, he was Executive Director of the game industry's trade organization, the Academy of Interactive Arts and Sciences. Bellamy has also played key business and product development roles at Electronic Arts, where he was named the company's Rookie of the Year for his work on the Madden NFL franchise, THQ, and Activision subsidiary, Z-AXIS. Gordon previously served as Chair of the Board of the International Game Developers Association and serves as a judge for the Promax/BDA MI6 Awards, which celebrate the best in marketing, advertising and design within interactive and game entertainment.

It's a magical time when your passion and identity meet with your craft. - Gordon Bellamy

It's a magical time when your passion and identity meet with your craft. - Gordon Bellamy


Connect with Gordon

Twitter: @GordonBellamy

Selected Links for the Episode

I Like, I Wish, What If
Bartle taxonomy of player types
Adan Arrigo
Robin Hunicke
MDA: A Formal Approach to Game Design and Game Research

Featured Show Highlights

  • Explains the transition from designer to a business developer and the value of "the curse of gab."

  • As a developer, you have to possess effective communication about why things matter and what's at stake in the game experience that you are creating with showing empathy for fellow developers.

  • In the game industry, it's crucial to create trust with game developers as a business developer to create good content.

  • TheWaveVR is a social platform that democratizes musical performance creating a place where music lovers congregate.

  • With over 20 years of being in the game industry, we struggle with having to balance and respect our history with the celebration and constant new creation of value because of technology.

  • The importance of valuing the innovation in the gaming industry because you are it requires you to be an innovator.

  • Gordon talks about the  4 pillars he teaches in class: community, player customization of experience, monetization and design. 

  • Gordon asks host Jordan about his vision and innovation with Playmakers Podcast. 

  • Words of Wisdom: Instead of focusing on the list of problems focus on the list of solutions.