Product growth & monetization
Turn stalled growth into a clear next move.
I help game and consumer-app teams work out why purchases are stalling, where players are dropping away, and what to build next.
Work directly with me. You get offer and experience designs, a clear comparison of your options, and a test brief your team can build from.
Selected experience
Consulting Warner Bros · The Pokémon Company · Electronic Arts
Studio roles Zynga · Ubisoft
My career across consulting and in-house roles. Explore selected credits
Open the work
See what your team gets.
Three excerpts from one illustrative battle-pass-versus-bundle decision. These show the kind of work I produce; they are not client results.
An annotated offer flow
Offer after a chapter is completed.2. A clear exchange
Useful contents, final price, an easy decline.3. Confirmed delivery
Verified purchase, items received, return to play.
Screen intent, copy and the edge cases your team needs to handle.
Inspect the annotated flowAn options comparison
| Route | Commitment |
|---|---|
| Bundle | One bounded offer test |
| Battle pass | A recurring content pipeline |
The recommendation depends on player need, incremental value and your ability to deliver.
Read the tradeoffsA test brief
- Primary measure
- Net revenue across the whole shop per eligible player.
- Guardrails
- Retention, refunds and reliable fulfillment.
- Decision
- Expand, revise or stop using pre-agreed evidence.
Assignment, measurement and conditions that would change the plan.
Open the test briefExperience that reaches the release.
FrontierVille · Zynga
I led FrontierVille’s creative team, guiding the story and design roadmap through more than 50 major content releases. The work connected creative direction with the specifications and decisions needed to keep a live game moving.
“He also would pull together wireframes and specifications early, which made it very easy to walk through abstract ideas and concepts.”
Janani Venkateswaran
Product Manager at Zynga when working with Jordan on FrontierVille
Purchases are slowing.
PRICING & PURCHASES
Revenue has flattened, but another discount may only move tomorrow’s purchases into today. Work out whether the opportunity lies in what you sell, its price, or the moment you ask someone to buy.
Players are dropping away.
LIVE OPS & ENGAGEMENT
A full event calendar is a commitment of design, content and engineering time. Choose the events worth that investment, how they fit player progression, and what success would look like beyond a revenue spike.
The next feature is a big bet.
MODELS & PAID EXPERIENCES
A pass, subscription or one-off purchase changes the relationship with your audience. Compare the value people receive, the economics and the ongoing obligations before committing your team.
A decision your team can act on.
I work with your product, design and data leads to choose the change worth building. We agree the question and the deliverables up front; your team owns implementation.
Understand. Review the product, evidence and constraints.
Choose. Compare credible options and design the most promising direction.
Test. Define what to build, what to measure and what would change the recommendation.
“I always respected that he knew how to be cooperative but still push back when necessary.”
Dan Connors
Then CEO, Telltale Games, on working with Jordan on the CSI games
What is holding growth back?
Tell me what is happening in your product and what your team is considering. I’ll read it and reply about fit and a useful next step.