WRITING
How products make money, and where the standard answer stops fitting.
Start with a worked decision: a battle pass or a better bundle.
Or the argument behind this site: why copying hit games usually fails.
The Big Reasons Players Abandon Your F2P Game
Why do people abandon games? In this article, I’ll go over the most common reasons players stop playing F2P mobile games.
How to price your in-app purchases
A practical way to separate price, offer value and purchase context, then test the change against total revenue and the player experience.
Why Copying Hit Games Usually Fails and What to Do Instead
In this article, I explain why copying other games is a poor practice and what you should do instead to produce a successful game.
How to Measure F2P Game Retention
Before you can boost your retention, you have to know how to measure it. In this article, I’ll explain a few ways you can measure retention in F2P games.
How Tinder Used F2P Game Monetization to Become a #1 Top Grossing App
In this article, I’m going to cover how Tinder uses F2P monetization to dominate the online dating scene and sustain powerful revenue.
How to plan a live-ops content calendar
Plan game events around player value, production capacity and a measurable question. Includes a practical calendar structure and an illustrative four-week sequence.
Turning Users into Customers: Why Conversion Rate is So Important to Your Game's Success
Conversion Rate is a crucial component of your monetization strategy. Learn what it is and why it’s important.