I learned the free-to-play playbook while it was being written.

Founder and principal. Direct work with client teams on what a product sells, how it’s priced and how paying feels. For Warner Bros., long-running product strategy, feature reviews and monetization decisions on Heads Up!.

Began as Lead Mobile Game Designer and Senior Monetization Consultant with Adrian Crook & Associates, then founded my own practice. Clients include Warner Bros., The Pokémon Company, Electronic Arts, AMC Networks and Nickelodeon.

Senior Design Producer and Lead Game Designer on FrontierVille and CastleVille. On FrontierVille, I led the creative team and guided the story and design roadmap through ongoing content releases.

Associate Producer, Producer and Senior Producer. The CSI games, Just Dance: Kids and others, plus the original concept and production leadership for CSI: Crime City on Facebook.

Associate Producer and Producer. Producer on Delta Force: Black Hawk Down and Writer on Joint Operations: Typhoon Rising.

Production intern, on Tron 2.0 among others. Where the games work started.

“Why the Best Games Are Winning by Squeezing Less.” Making spending feel worthwhile, and cutting the friction that costs revenue.

Product value and monetization.

Contributions on pricing, retention, business models and product decisions. Acquisition, retention and monetization, in order →

Building a successful game and the decisions behind it.

Conversations with people who make games about their creative decisions, work and careers.

On prime-time TV shows becoming video games, from the CSI years at Ubisoft.

On CSI: Hard Evidence.